I pulled together a handy dandy snapshot of the health of the Cabela’s social channels as of May 1, 2015.
“I pledge to myself and to my family, for which I Stand, that for one day I will unplug it, power it off and shut it down, in order to look up and look around. I will set aside the small screen to once again see the big picture. On this day I will not … More #MyDisconnectDay Launch
Every year, Cabela’s ambassadors Luke Bryan and Justin Moore throw down at an archery showdown. They invite a few of their friends along. This year’s guest list included celebrities like Willie Robertson from Duck Dynasty, Chase Rice, Austin Webb, Dustin Lynch and more. You can take a look at the whole roster here. Objectives: Build … More 2015 ACM Great Outdoor Archery Event
I hand-picked a few projects to publish as individual posts in this category, but by no means do those samples reflect the full body of my work! I have produced every single piece of content for the past two years on any and all of the Cabela’s social media channels. I welcome you to take … More My Cabela’s Social Portfolio
Social Driven Creative We collaborated with the creative team to develop social-specific, social-driven creative just for our channels. Below is are galleries of the results! There’s a mish-mosh of images that range from our Valentines Day creative to an ice fishing infographic. Dig in! Contests We supported a variety of contests throughout the year in … More Social Driven Creative
Social Media Brand Guidelines Objective: Develop guidelines to pioneer the social program forward; determine voice, look and feel and strategy of each channel Role: Collaborated with the social team members to determine the above objectives, then created several drafts of the final document for approval by the Director of Social, Mobile and Email. Click HERE to see the … More Cabela’s Brand Guidelines
Take a look at these videos we made for work! It was such a fun day – seeing the smiles on the customers’ faces was amazing. … More Cabela’s Secret Outfitter Videos
This holiday season we worked really hard to do something new, innovative and different for our company. After many hours overnight in a store, many hours of video editing, and many MORE hours of adding annotations in Youtube, I’m proud to present our Gift Shopping Guide. Click here!
Brand Launch – Instinct Objectives: Cater to the hardcore, rugged, no-nonsense backcountry hunter with gear that’ll withstand the harsh conditions the demo hunts in Role: Develop and publish outgoing content to create awareness and buzz around the new Cabela’s brand Timeframe: Fall 2014 Supported by: Facebook, Twitter, Instagram, Youtube, Google+ Click for more info on … More Cabela’s Instinct Brand Launch
Elk Calling Contest Objectives: Create social engagement; generate content; drive sales of elk hunting gear Role: Develop and publish outgoing content to create awareness and buzz around the contest Timeframe: October 2014 Barrier to entry: use the hashtag #ItsInMyNature on a video of your best elk call Winners: One winner would be selected by elk … More Elk Calling Contest
Cabela’s stores are known for being a destination – the Disneyland for hunters and anglers. The social team launched a Twitter account just for the fish in our aquarium. They’re a sassy bunch; you should say hi! SPOILER ALERT: I’m the voice behind the fish. I know. I’m sorry to ruin the illusion. I just … More Tweet the Fish!
Ultimate S’Mores Contest Objective: Drive retail awareness through an engaging contest, engage our fans through digital and retail experience, develop relevant fan content that support camping season and culture Role: Develop and publish outgoing posts to encourage fan participation in the contest; curate and document incoming content (entries); collaborating with the social team to determine … More Ultimate S’Mores Contest
Brand Launch – Cabela’s XPG Objectives: XPG is meant to provide high-tech adventure gear for the avid hiker, trail runner or camper. Our objective was to capture the attention of demographics with these interests to get them to shop with Cabela’s for their gear. Role: Develop and publish outgoing content to create awareness and buzz … More Cabela’s XPG Brand Launch
ACM Archery Event Objectives: Build awareness around Great Outdoor Archery Event and Cabela’s Ambassadors. Drive engagement around #ACMCabelas hashtag and event content. Drive engagement around ACM Awards and It’s In Your Nature 2.0 commercials. Role: Assisting with setup of the archery range; posting real-time content during the competition; taking photos for later content use; interviewing … More #ACMCabelas Great Outdoor Archery Event
#ItsInMyNature Photo Contest Objective: Raise awareness and participation in the brand platform, It’s In Your Nature Role: Publish outgoing posts to encourage fan participation in the contest; moderate incoming content; selecting candidates to nominate as a winner; collaborate with brand to determine winner; creating outgoing post declaring winner and encouraging participation for the next round. … More Cabela’s #ItsInMyNature Photo Contest